As Seen In: Columbus Business First
Huge thanks to Miranda Tomlinson for the coverage of Elaine’s new online money course, which is free and open to the public. CCAD Offering Online Money Management Course The Columbus College of Art & Design is taking its business and […]
Free Online Learning… By Elaine
If you haven’t heard of Kadenze, you are seriously missing out. Kadenze offers MOOCs (massive online open courses) in arts and technology to learners around the world. By partnering with colleges and universities, Kadenze’s content is top-notch… And by offering […]
2016 Year-in-Review
As much as I love January for its forward-looking nature and its optimism, for me it also represents a chance to look back and reflect. Admittedly, that’s easier when there is snow on the ground and “looking back” involves pondering […]
A Process for Hiring Help
Occasionally, artists will ask me about a process for finding support. Usually, this comes up in the context of a solo-preneur wanting to hire his or her first employee (a sort of general assistant/marketing person), but the same process can […]
Niceworking. It Isn’t Awful.
One of the best headlines I’ve seen this year was in Inc. magazine. It said, “The Most Creative Types are Introverts. And Extroverts.” I absolutely love the absurdist contradiction contained – and in fact emphasized – in that headline. […]
Getting to the Core of UVP
You know what makes Levain Bakery so special? Its cookies. There are only four kinds. And each is six magical ounces of goodness. Levain’s unique value proposition, for me anyway, is an obscenely large indulgence of chocolate chips and walnuts. […]
Straddling Duality
Huge thanks to the Clark Hulings fund for adding this piece to their site! I had the pleasure of chairing a panel discussion in May that featured a variety of artists from across the artistic spectrum. And they all […]
Curiosity versus Fear
My daughter came home from school a few months ago and reported that a classmate’s mother “didn’t like her.” “[Classmate] said his mom doesn’t like me,” she said. I remember he words exactly, along with the puzzling expression she […]
More Than Math: Part 2
Last month, I visited Wild Goose Creative to lead a pricing workshop that started with the “math” answer to the question, “What is your hourly rate?” Then—spoiler alert—we broke down all the reasons why the math answer is incomplete. […]
More Than Math: Part 1
Quick – What is your hourly rate? If you had to think about it too much, or if the answer is too complicated, or if you aren’t entirely sure, it might be time to revisit your pricing model. […]
