As Seen In: Columbus Business First
Huge thanks to Miranda Tomlinson for the coverage of Elaine’s new online money course, which is free and open to the public. CCAD Offering Online Money Management Course The Columbus College of Art & Design is taking its business and […]
Free Online Learning… By Elaine
If you haven’t heard of Kadenze, you are seriously missing out. Kadenze offers MOOCs (massive online open courses) in arts and technology to learners around the world. By partnering with colleges and universities, Kadenze’s content is top-notch… And by offering […]
To Discount or Not to Discount… That is the Question
“I got a great deal on it!” “It was on sale!” “Thanks! It was a steal.” You’ve probably heard variations of that theme on more than one occasion. And most of the times I hear those types […]
Range Pricing: Buying Wiggle Room
I love quoting a range for a custom project. Whether you deal with flat-fee projects or work on an hourly rate, quoting a range of total dollar value (or total hours) can help your client immediately understand the scope. If […]
Creative Ways of Saying No
For some, saying “no” is a challenge unlike any other. Here are a few of our preferred approaches for saying “no” nicely and professionally. Feel free to adopt the vocabulary and make it your own. Practicing in the mirror (or […]
Room to Breathe
I often ask my students to read “The ‘Busy’ Trap,” a delightful personal essay by Tim Kreider about the temptation to rely on our own busyness, whether actual or self-imposed, as a “hedge against emptiness” or a confirmation of our […]
The Non-Sexy Part
When we see “work in progress” pictures, they almost never show a budget in process, or the draft of a difficult email, or even a stack of legal research as we struggle to write our own contracts. Nope. They […]
The Myth of Doing What You Want
“I just want to do what I want.” Of course you do. “I don’t want to spend all day in a cubicle answering to someone else.” Who does? “I know best.” Yup, we’ve heard that one too. […]
Getting to the Core of UVP
You know what makes Levain Bakery so special? Its cookies. There are only four kinds. And each is six magical ounces of goodness. Levain’s unique value proposition, for me anyway, is an obscenely large indulgence of chocolate chips and walnuts. […]
SWOT Analysis – What It Is & Why It Works
Sometimes knowing what you don’t do is even more important than knowing what you do. Articulating what we don’t do can save endless hours of metaphorical torture. Engaging in a bit of reflective SWOT analysis can help a creative individual […]
