Getting to the Core of UVP
You know what makes Levain Bakery so special? Its cookies. There are only four kinds. And each is six magical ounces of goodness. Levain’s unique value proposition, for me anyway, is an obscenely large indulgence of chocolate chips and walnuts. […]
SWOT Analysis – What It Is & Why It Works
Sometimes knowing what you don’t do is even more important than knowing what you do. Articulating what we don’t do can save endless hours of metaphorical torture. Engaging in a bit of reflective SWOT analysis can help a creative individual […]
The Lazy Way of Setting Goals
Goal Setting is always one of the first activities I introduce, whether I’m working with undergraduate students or seasoned creative professionals. Rarely do those I work with think about goals for the first time with me. We’re taught to think […]
Portfolio Careers in Action
In honor of Labor Day, we wanted to spend some time thinking about all the work creative individuals do to make a creative career successful. This is not the glamorous stuff. This is everything else. And of course, all month […]
