Getting to the Core of UVP
You know what makes Levain Bakery so special? Its cookies. There are only four kinds. And each is six magical ounces of goodness. Levain’s unique value proposition, for me anyway, is an obscenely large indulgence of chocolate chips and walnuts. […]
SWOT Analysis – What It Is & Why It Works
Sometimes knowing what you don’t do is even more important than knowing what you do. Articulating what we don’t do can save endless hours of metaphorical torture. Engaging in a bit of reflective SWOT analysis can help a creative individual […]
Portfolio Careers in Action
In honor of Labor Day, we wanted to spend some time thinking about all the work creative individuals do to make a creative career successful. This is not the glamorous stuff. This is everything else. And of course, all month […]
More Than Math: Part 4
This month we’re talking pricing, and so far, we’ve spent most of our time talking about hourly rates. We’ve figured overall expenses (ish), we’ve estimated billable hours, and we learned that this approach doesn’t really capture the value that you […]
May 2016 Tasks
What Are You Worth? This month, we’re talking pricing. How do you price your time? How do you price your work? More importantly, how do you describe your value to those around you? There’s a math way (which is […]
