Minerva News

April 2017 Tasks

April 1st, 2017

April showers bring May flowers… But really, all we want to talk about is how to make it rain, cash style. Managing cash flow is a challenge for any business, … Read More

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To Discount or Not to Discount… That is the Question

March 27th, 2017

“I got a great deal on it!”   “It was on sale!”   “Thanks! It was a steal.”   You’ve probably heard variations of that theme on more than one … Read More

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Range Pricing: Buying Wiggle Room

March 20th, 2017

I love quoting a range for a custom project. Whether you deal with flat-fee projects or work on an hourly rate, quoting a range of total dollar value (or total … Read More

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The Art of the Punt

March 13th, 2017

At the risk of overusing a football metaphor, let’s pretend you have a goal. (It can even be an actual goal if football is your thing.) You want to keep … Read More

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March 2017 Tasks

March 1st, 2017

“What will that cost?” is one of the most challenging questions to answer for a creative entrepreneur. Mostly because “it depends” isn’t really an answer. But in fact, it does … Read More

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