May 23, 2016
Numbers Nonsense
More Than Math: Part 4
This month we’re talking pricing, and so far, we’ve spent most of our time talking about hourly rates. We’ve figured overall expenses (ish), we’ve estimated billable hours, and we learned that this approach doesn’t really capture the value that you […]
December 21, 2015
Arts Orgs
Now That’s a Brand
Small confession: I don’t go nuts over Star Wars. I knew there was a new Star Wars movie coming out last week, but I didn’t know its name. That is institutional marketing in action. The brand overall is more […]