Event

Business of Art at Westmoreland

October, 2015
Westmoreland County Community College (Map)

Elaine will be visiting Westmoreland County Community College on Friday, October 23, 2015 to meet with students and review some financial basics for creative entrepreneurs.  Westmoreland is in the process of revamping its arts curriculum to better serve the professional, career, and business needs of students, and we’re so thrilled to be part of it.

Building a Creative Portfolio Career

Imagine this: You never have to say yes to a project you’d rather decline simply because you need the money.  Feels empowering, doesn’t it?

Join Elaine Grogan Luttrull for a friendly session on building creative empowerment through portfolio careers.  The session will be hosted by Westmoreland County Community College on October 23, 2015.  (We’ll post more details as they become available.)

During the session, Building a Creative Portfolio Career, Elaine will outline strategies to build a sustainable career in creative fields using a variety of roles (starring roles, supporting roles, and production assistance roles).  She’ll also explore strategies for using these roles to build multiple revenue streams – thus empowering creative entrepreneurs to protect their starring roles.

The Art and Science of Pricing Strategies

As artists and designers become more entrepreneurial, discussions about pricing art and time have become more common. However, many creative entrepreneurs lack the basic vocabulary and economic understanding to participate in those conversations comfortably.

Four factors—cost, competition, customers, and competencies—affect the price for a creative entrepreneur’s work or time. This workshop will outline the science behind each factor and assist participants in developing pricing strategies to enhance their own practices.

By addressing each factor relevantly in a hands-on context as part of the workshop, participants will leave armed with financial empowerment and the confidence to carry that empowerment back to their studios… and wherever else they may go.