Business Strategies
Define Your Value
We all know the arts have value. But sometimes explaining your value as an artist is a little more complicated. In this workshop, we’ll review the key components of a unique value proposition, which is entrepreneurial speak for what makes your work impactful. We’ll also talk about strategies for re-defining your value over time and adjusting your business model accordingly.
As part of this workshop, we will:
• Draft unique value propositions.
• Identify ways to apply UVPs right now, including from customers you may not have identified (yet).
Statement: I articulate clearly what I do and why I am the most capable of doing it.
