Crafting Your Hustle: The Art and Science of Pricing and Negotiation Strategies
March, 2015
Columbus College of Art & Design MindMarket (Map)
As artists and designers become more entrepreneurial, discussions about pricing art and time have become more common. However, many creative entrepreneurs lack the basic vocabulary and economic understanding to participate in those conversations comfortably.
Four factors—cost, competition, customers, and competencies—affect the price for a creative entrepreneur’s work or time. This workshop will outline the science behind each factor and assist participants in developing pricing strategies to enhance their own practices. Participants will be encouraged to bring an image (or example) of their work to complete the hands-on pricing activities. Time permitting, participants will engage in a negotiating activity to put their pricing strategies into action.
By addressing each factor relevantly in a hands-on context as part of the workshop, participants will leave armed with financial empowerment and the confidence to carry that empowerment back to their studios, design agencies, board rooms, and workshops.
This session, hosted by Columbus College of Art and Design in partnership with Idea Foundry with generous support from Create Columbus, will be held the evening of March 10th from 6:30 to 8:30 in the MindMarket. Come early for networking. Doors open at 6:00.
